Naive Boutique – Exploring Eco-Conscious Fashion

Happy Earth Day

How are you celebrating Earth Day today?

Have you picked your attire for the day, thinking of how it has and will affect Mother Earth?

I am happy to announce today, Naive Boutique will be launching very soon.  Naive Boutique carries a selection of organic and sustainable apparel and accessories.  Along with a great new online store, Naive Boutique will also maintain the store blog as a source of eco-fashion tips, style trends, and our journey and exploration into an eco-conscious lifestyle.

Naive Boutique was created to ultimately inspire and educate online shoppers in North America about an environmentally conscious lifestyle. Naive Boutique is motivated to help create health and happiness for both consumers and Mother Earth by equipping society with sustainable fashions through a personalized online transaction.

A bit about me:

Since childhood, I have always found myself in awe of two things: fashion and nature. They have always had a piece of my heart. I was soon found self-educating myself on both industries through books, websites, blogs and observing human nature. It was through this self-education that I realized the two loves of my life were a complete paradox: a world of sweatshop workers and the toxic of materials, where fashion was feeding the earth pesticides for breakfast, lunch, and dinner. The beauty of fashion suddenly seemed depleted and so, I decided to follow my heart in search to find beautiful fashion, naturally.

After managing a boutique in White Rock, B.C. for many years and not having any control over the products the store carried, I decided to pursue my dreams. In 2008, I completed a diploma in Fashion Business and Creative Arts at John Casablancas Institute, in Vancouver, B.C., and decided to work on a project of my own that would equip customers with healthy organic fashions.

As today’s customer becomes more socially responsible, many are seeking out organic lifestyle items to suit their eco needs. I have committed to creating a healthy and happy lifestyle for my family and myself, and want to share this experience with others. I want consumers to know that sustainable fashion doesn’t have to be “granola.” It can be edgy, it can be fun, and it can be chic.

My hope is to spread the message of stylish eco-friendly fashions to the world. My vision is to not only sell eco-friendly clothes, but to integrate fashion with living an environmentally friendly lifestyle. Ultimately, my goal is to take customers beyond the trend of eco-fashion and make it part of their lives, by educating them through my website and generating ongoing interactive discussions about living a “green” lifestyle.

Happy shopping!

Sincerely,

Joscelyne Schroeder

Founder and Director

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
- Coco Chanel

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